Why am I favored by the female lead even though I’m clearly the villain?

Thinking he had transmigrated into a novel as a minor villain, he planned to avoid his scripted death, usurp the protagonist, and rise to the peak of life.

But this world actually has “worldline convergence”???

Fortunately, he gained the ability to reset time after death.

First loop: Watch me cut off the protagonist’s opportunities, steal the heroine and the treasures! Dies.
Second loop: A mistake—this time I’ll just gather information and avoid danger… Dies.
Third loop: Why does this heroine keep showing up wherever I go…